Income Generation -Ideas
ADVERTISING and timing
The two best ways of of having success with fundraising is good advertising and picking the right time. Advertising does not have to be expensive but it does have to be well thought out. The best way of advertising is using an event that is already taking place and adding to the advertising for that event. As an example use a local town fair to run a stall or that evening have a dinner and dance and make money for the charity from the tickets sale. Or you may want to gain some free charity places in local marathon/half marathon event and then ask some local runners if they would consider running it for your charity.
REGISTRATION WITH JUST GIVING, CHARITY CHOICE ETC
Ensure your charity is registered with Just Giving, Charity Choice etc so that when people voluntarily raise money for your cause they can find you in the index so the funds are directed to you when they have completed the event.
BEGIN WITH AN IDEA....
....this could be anything! Here's some we thought of:
- Sausage and mash night
- Beetle Drive
- Quiz night
- Table top sale
- Running Event
TELL EVERYONE ABOUT IT
What date/time will it be happening and where will it be? Use social media to circulate the information. Facebook is generally used to tell your friends and people who know you about it. Post pictures and regular updates of how the organisation/training is going with perhaps a countdown until the event if relevant. Twitter tells like minded people about it. Use the hashtag (#) for keywords and phrases. You can add pictures here too. Emailing a list of contacts is also useful too.
Identify local journalists likely to write about your story or event and contact them with the details. Or why not write it yourself as a Press Release and fax/email it to them, it will save them time and they may just have a space in their paper which needs filling at the point your press release lands in their inbox.